The aesthetics of your fashion line are extremely important. Of course you have to have a fantastic line, but just below that, the photography is a huge part. I can't stress enough how important it is. Communicating something through your campaign gives readers and buyers something to connect to. Dominique did a very good job with the style and look she was going for and really conveyed that through the photographs of her line. She definitely knows herself and her line and what she wants to communicate which is fantastic!
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